Awareness and responsibility of citizens for the reduction and rational management of waste is the critical parameter, to ensure and protect the environment and public health. Success in the effort requires social partnership, the creation of a substantial environmental awareness. The Solid Waste Management Agency for Central Macedonia through actions and environmental information programs seeks to change social attitudes, and promotes social responsibility, as a key pillar of a society that manages waste with respect for the environment and quality of life. Furthermore, for the awareness of the citizens and the strengthening of its ties with the local community and the Local Government, it participates in environmental festivals and events, which are organized in the cities of Central Macedonia. World Environment Day is celebrated every year with educational activities and information campaigns on reuse and recycling, with the aim of raising public awareness and reducing waste.